Nowadays, almost everything we touch and deal with generates data. Based on the International Data Corporation (IDC), the total amount of data created, collected, stored, duplicated, and consumed in 2010 was around 2 zettabytes (ZB).
If you transfer the data to a 1 GB thumb drive and place it end to end, it would span across 184 million football fields. That sounds remarkable until you consider that over 200 ZB of data will be available by 2025. Over the last decade, the exponential growth of data has created a virtuous cycle of data analysis and action, leading to new insights and data generation.
According to Forbes, “To stay viable and thrive in this rapidly changing environment, businesses need to be good at anticipating what’s next and reacting in real time."
Data-driven cultures are at the heart of sustainable innovation in organizations. Companies are gathering more data than ever before in order to transform their operations and make data-driven decisions. In this day and age, data, whether it's figures like market value, revenue, or qualitative data, or even results from advanced data analytics, is used to make key decisions at all levels of the organization.
The bedrock of a good data-driven culture is having access to rich data. An acquired benefit from using MAPEGY.SCOUT is getting access to our data warehouse, The Global InnovationGraph. It offers wide range of resources for research initiatives. For many companies, it could be a one-stop platform for obtaining a wide range of resources from research publications to trends.
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