MAPEGY Team
·
July 17, 2024

Shifting from Reactive to Proactive in Innovation Management

Innovation managers often face the challenge of dealing with unexpected market shifts, technological disruptions, and external challenges. These unforeseen events can force organizations into a reactive mode, struggling to catch up. At MAPEGY, we recognize this issue and offer a solution through our AI-driven Innovation Intelligence SaaS platform, SCOUT.

Understanding the Challenge: Reactive Approach to Disruptions

Organizations can be caught off-guard by sudden changes in the market, emerging technologies, or other external factors. This reactive approach often leaves businesses scrambling to respond, which can lead to missed opportunities and potential setbacks. Innovation managers need tools that enable them to anticipate these disruptions and act proactively.

Solution: Risk Management

A graphic depicting the critical elements of enterprise risk management as provided by GAO for use by the Federal government. Retrieved from Enterprise Risk management: Selected Agencies9 Experiences Illustrate Good Practices in Managing Risk, by the U.S. Government Accountability Office, December 2016, GAO-17-63, p. 8.

Cultivating a Proactive Mindset

To move from a reactive to a proactive approach, it is essential to develop a mindset focused on risk management and forward-thinking. SCOUT facilitates this by providing a constant flow of insights that help organizations foresee challenges and address them before they escalate. By regularly updating teams on market trends and potential disruptions, SCOUT encourages a culture of preparedness and strategic planning.

Real-World Impact

Our solution is trusted by over 50 blue-chip customers, including Siemens, Bosch, BMW, and Accenture. These industry leaders use SCOUT’s insights to stay ahead of disruptions and maintain a competitive edge.

According to our recent survey, 80% of innovation managers experienced a significant improvement in their ability to foresee and manage potential disruptions after integrating SCOUT into their workflows. Additionally, 70% reported increased confidence in their strategic planning processes.

Engage and Learn More

This blog is part of a series where we address various challenges faced by innovation managers and how MAPEGY’s SCOUT platform can help overcome them. We invite you to engage with us, share your experiences, and provide feedback to help us better understand your needs.

Stay tuned for our next post, where we will explore Uncertainty Avoidance and Risk Aversion.

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